Video hits all of the senses – your eyes, mind, heart – delivering key information, emotion and passion to viewers in a short time frame, which is vital for communicating health and medical stories. And the research shows it is the most preferred way most consumers want to receive information.
"Rich media generates a 400%-700% increase in viewer engagement and response rate online compared to static content."~ Google Double Click
"Video email messages generate 2-3 times higher click-through than static content."~ Forrester
The first two questions we ask are: “Who do you want to reach?” and “What story do you want to tell?" We want to be very clear on your audience and messaging.
We develop a "treatment” and/or storyboard for your video(s) which will lay out how your video(s) will tell your story and what the look, feel & tone of the videos will be. We offer interview recommendations with patients, doctors, staff, and customers who will deliver your messaging, and other b-roll filming shots we think are important.
We prepare patients, doctors, staff, and customers for interviews, and work with your appointed staff on the logistics of filming on and offsite.
We film for a half, full or multiple days, depending on the scope of your project.
We produce and edit video(s) for your review, including two sets of revisions in the process.
We deliver completed video(s) to you and work with your staff on marketing/leveraging for optimal reach.
DocsOnVideo delivered exactly what we asked for. Through professional preparation, interviewing, videography, direction and editing, they were able to bring the story of JumpstartMD and our members to life. Our ask to them was to focus on the human aspect of our business and they did that beautifully. The videos express who we truly are and deliver emotions (and goosebumps!).
-Parham Javaherian, President Jumpstart MD San Francisco, CA
My experience in working with Carol and her team was exceptional. The expertise and professionalism the team brought to the table were exactly what our client needed. The methodological approach taken was evident in how efficiently everything was done and the quality of the work. .
-Melissa Martinez, Director of Client Services, Healthcare Success, Irvine, CA
I’ve work with Carol Gifford and DocsOnVideo to promote my practice and for patient education. I highly recommend DocsOnVideo for the quality of the final product and their professionalism from start to finish. My practice brand is enhanced and my patients are better informed.
-Dr. Steve Moravec Moravec Orthodontics Chicago, IL
Carol Gifford is good at what she does. Very good. We are a national CME sponsor and DocsOnVideo produced 5 videos over the years explaining our unique value proposition to our physician audience. The final products have been consistently smart, great looking and communicated what we do and how we do it to our target audience with great clarity and efficiency. If you’re looking to do the same for your practice then look no further than DocsOnVideo.
– David Victor, JD, President, American Education Enterprises, Birmingham, Michigan
I absolutely loved working with DocsOnVideo. They are personable and professional. A pleasure to work with. We recommend them without reservation and with the greatest confidence. The videos they produce are outstanding.
-John White, DDS, MSD, Smiles by White, Cleveland OH
It was a great experience. The videos have created many new patients from many new sources. The return on investment is there.
-Terry Sellke, DDS, Orthodontic Specialties of Lake County, Chicago, IL
Carol is a communications and marketing strategist with 30 years of experience in public relations and marketing. She brings her comprehensive creative, analytic and communication skills to help medical and health organizations speak more effectively to their target audiences through video. She has produced and directed video marketing campaigns for a variety of companies and organizations from medical products and devices, to multi-specialty clinics, and privately-owned individual medical, dental and orthodontic practices.